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Understanding Bulk Email Dynamics
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From WIA President Bob Hutchinson

Bulk Email - More Important Than You Thought?

Hmmmm -- Our industry sends many millions of emails daily. Today's technology allows scripts in email software to query each email for particular products they are seeking to sell or buy. The key word hits are segregate with a copy going into a special folder for special attention. The others end up in the spam or deleted folder. This strategy is the same that humans use but much more efficient.

Buyers and sellers can include in their search queries a couple of words imbedded, but not visible, in every email send from their WIA Wi-Mail server. Those words identify the WIA integrity vendor member companies. Many buyers and sellers prefer to conduct business only with WIA members for their protection.

- Bob Hutchinson

 


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